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KICK-START 2022 SUSTAINABLY WITH VEGANUARY.



Have you ever heard about Veganuary?

If entering a new year opens doors to new possibilities and sets the tone for new resolutions, sustainableliving_ig would like to introduce you to Veganuary if you haven’t heard of it yet. Try a new way of consumption, more sustainable, healthier and why not become a trendsetter too.


FIRST OF ALL, WHAT IS VEGANUARY?


Originally launched in England, Veganuary is a growing phenomenon that attracts more and more participants each year. In January 2020, more than 400,000 people worldwide joined the movement: a record since its creation in 2014. But what exactly is it?

Veganuary is a British non-profit organization that promotes veganism by encouraging people to practice a vegan diet throughout January.

This initiative has a triple objective: to change the way we consume, to raise awareness of animal suffering, and to reduce the impact of our food on the environment. To help as many people as possible succeed in the challenge, Veganuary offers a starter kit including guides, recipes, and a list of vegan restaurants.


WHAT DO YOU SIGN UP FOR WHEN YOU SIGN UP FOR VEGANUARY?


People are encouraged to sign up for this initiative to experiment with a vegan diet and commit not to purchase non-vegan clothing, cosmetics, or other items during the month.

Once you sign up for veganuary, you will be first asked to enter your contact details including your email. In doing so, you’re allowing the team to send you some useful tips to adopt a vegan diet in January (or all year round). You are signing for an official commitment to be vegan during January while contributing to the planet.


WHAT DOES BEING VEGAN MEANS?


Being vegan is a lifestyle that rejects animal consumption and exploitation. This involves food, but also the way we dress, wear shoes, or wash daily.

Indeed, vegans refuse animal testing in cosmetics and, for example, do not use leather, wool, or feathers in their clothes or furniture (feather pillows, down comforters…). The vegan diet excludes all animal flesh (fish, meat), but also eggs, milk, honey, and their derivatives.


WHAT ABOUT A VEGAN’S FOOD CONSUMPTION?


Fill up on plant proteins.

Proteins, one of the body’s main sources of energy, are not only found in animal products.

It is important not to forget the protein intake when embarking on a vegan diet by substituting animal proteins with plant proteins. Rest assured: many foods are full of plant proteins, including spirulina (65 g of protein per 100 g), seeds (soy, squash, sesame, chia…), nuts, and chickpeas. These foods also contain trace elements, vitamins, and lipids that compensate for those from animal foods.

January is truly the month for new resolutions and challenges. Our first challenge is to start the new year on the right foot for better health and a better planet: the Veganuary:

challenge yourself to become vegan during the entire month of January. Doing the Veganuary is a way to detox your body for a month. But above all, vegan food has many advantages in terms of animal welfare, health, and the environment.

Participating in Veganuary is also a good way to “test” the vegan lifestyle and to try vegan cooking and why not, take a taste for it.






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